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What is Google Penguin? – How Google Penguin 4.0 Affects SEO?

What is Google Penguin?

Google Penguin is a search engines algorithm that means programming software. what is Google Penguin? it can simply say that Penguin is a software refers to a set of algorithm updates.  As well as information revives for the Google search engine that the organization occasionally starts to help improve the estimation of its search inquiry comes about for clients.

Google start the Penguin update in April 2012 to better catch sites regarded to spam its indexed lists, specifically those doing as such by purchasing links or acquiring them through connection systems planned fundamentally to help Google rankings.

At the point when another Google Penguin update ( known as Google Penguin 4 ) is released, sites that have made a move to evacuate bad links, (for example, through the Google disavow links tool or to eliminate spam may recover rankings. New sites not beforehand caught might get trapped by Penguin. “False positives,” sites that were gotten by mistake, may get away.


History of Google Penguin Update 2018:

  1. Penguin 1 launched on 24 April 2012 (About 3.1{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} impacting of queries)
  2. Penguin 2 update ( known as penguin 1.1 ) on 26 May 2012 ( about less than 0.1{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} impacting )
  3. Google Penguins 3 update ( known as penguin 1.2 ) on 5 October 2012 (about 0.3{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} impacting of queries)
  4. Penguin 4 update ( known as Penguin 2.0 ) on 22 May 2013 (about 2.3{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} impacting of queries)
  5. Penguin 5 update ( known as Penguin 2.1 ) on 4 October 2013 (about 1{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} impacting of queries)
  6. Google Penguins 6 update ( known as Penguin 3.0 ) on 17 October 2014 ( about less than 1{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} impacting English queries).
  7. Penguin 7 update (also known as Penguin 4.0) on 23 September 2016

Google Penguin Update 4.0:

Now that Google Penguin 4.0 has been released, online marketers are acutely analyzing its impact on search engine optimization(SEO) techniques. Penguin 4.0 comes with a completely new generation of algorithms. It will go much deeper than previous updates and impacts even smaller areas fairly substantially. The main aim of this update is to penalize spamming websites and ensure that only quality value websites accomplish top leading search results rankings.

How Google Penguin 4.0 Affects SEO (Search engine optimization)?


Google Penguin Penalty

Penguin 4.0 is estimated to have impacted around less than 1{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} of the English language US search engine results. Matthew Cutts says 4 main issues that Penguin will tackle: Content Similar to earlier google algorithmic updates, Penguin emphasizes the importance of high-quality content.

Matt Cutts also says that if you have high-quality content, then there’s no reason to worry about the different changes that the new algorithm has brought about. Making sure you have original, informative website content, blogs, product descriptions, and press releases are necessary to enhance your search engine results page ranking (SERP).

What exactly this update prompts is the development of a content strategy for both on-site and off-site optimization. Marketplace Authority The new update has the ability to detect authority in a specific area. So if you are a physician with authority in your space, your website would rank higher in SERPs.

Google’s search engine algorithms will favor your website if it provides visitors with information on their issues, attracts links from other authoritative sites or marketers. It will get a lot of attention on social networking sites like Google+ and has an ethical way of converting traffic to sales.

Penguin Penalty for Spammy:

Conventionally automatically demoted for spammy sites. These factors need to be considered seriously while optimizing your content for Penguin. Advertorials Google has enforced stronger measures to tackle advertorials that violate its quality guidelines. Penguin 4.0 will target any site that pays for coverage or advertisements. These advertorials will not flow PageRank.

google penalty for spammy

This simply means that you cannot improve your ranking by purchasing authority. This could seem a threat to link building for search engine optimization. But, the fact is that the new algorithmic update supports organic link building. Hyperlink Profile Clean up your link profile if you don’t want to be hit by Penguin.

Penguin Penalty for Keyword Stuffing:

Populating a website page with vast quantities of keywords or repetitions of keywords trying to control rank by means of the presence of importance to particular search queries. For instance, an unnatural repetition of keywords on a given page may resemble:

“X” is the best SEO company in Bangladesh. Also “X” is the best SEO company in the world. Our SEO company brings your site to search engines top rank.

keyword stuffing

Penguin 4.0 will target any site like this, this keyword stuffing will not flow PageRank.

How to Keep Penguin Compliant:

  • Choose quality rather than quantity
  • Use active anchor text with relevant
  • Don’t buy links from the third party
  • Avoid use of tools
  • The disavowal of spammy links that you can’t control
  • Do not create spammy links


However, the right search engine optimization strategy can help your website Consult a professional SEO company for a customized SEO package that can boost your natural search engine ranking in the face of these changing algorithms.

Build the right SEO strategy. Google is also planning a variety of additional quality signals for sites that close to the border zone of being affected by the Panda algorithm. Penguin update has given a new meaning to search engine optimization though Cutts has made it clear that the new algorithmic change targets world wide web spam, and not SEO.

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