In this article, we will try to explain what is SEO and What is the best off-page & on-page SEO techniques in 2019. As well as we will discover the importance of search engine optimization. If you want to learn SEO, you should read this article from A to Z. After reading this article you will become an SEO expert but you have to read every single word include every single link.
What is SEO?
This is a common question I get what is SEO? Simply, SEO or search engine optimization is an online marketing strategy used to increase a website’s possibility of appearing on the 1st page of a given Google search query. In case you are ignorant, appearing on the first page is proven to be exponentially more profitable. Also, it is a process to increase the online visibility on the search engine result page to increase organic traffic.
On the other hand, we can say, when we need some information about a particular subject, we go online and open Google or Bing or any other search engine and write some word relevant to the subject. Then we get thousand of result with hundred of the page. But we prefer to go with the top 3 results. If we did not satisfied with their information then we go next one. Now the question is how they come in the top 3 in the search result. Well, the answer to the question is “Search engine optimization (SEO)“. Those first 3 websites had better SEO than others.
How SEO Works:
Google, Bing, or any other search engines have a crawler that goes out and assembles data about all the content they can discover on the Internet. The crawlers take each one of those 1s and 0s back to the search engine to build the index. That list is then fed through a calculation ( known as the algorithm) that tries to match everything that information with your question. Have you got the answer to what is SEO and how SEO works?
Importance of SEO:
Having a website on the web that provides visitors some great information, doesn’t complete a ton of good if the user doesn’t have an idea about that it’s there. In the event that you need individuals to have the capacity to discover your blog, something that is essential is that you have great Search Engine Optimization or SEO.
At whatever point you put at least one word into a search bar to search for something, the SEO of a site is the thing that raises those sites. For instance, if your blog is about Cheapest SEO Packages, you will need to make sure that your blog includes popular terms, for example, Cheapest SEO Packages in the USA, UK, or Canada, and other things that are relevant to SEO service. Consider the things that users search for when they are interested in SEO service and the types of things that come up when you search.
It’s dependably a smart thought to utilize your own experience when you are optimizing your blog for searching. Consider what has worked, what hasn’t worked, and utilize them for your own blog SEO. Along with this method, when somebody puts one of the terms that you put in your blog into a search engine it will be one of the sites that bring up. Obviously, there are other SEO factors that become possibly the most important factor that figure out where your blog will come up in the rundown, but everyone starts somewhere. The more keywords that your blog utilizes, the more user will go to your blog. It just requires time and patience.
The image has been taken from MOZ
SEO can be done in many ways. The main and effective SEO methods on how to increase search engines ranking are the following:
Types of SEO:
There have two types of SEO such as:
1. On-page SEO
2. Off-page SEO
Some Useful On-Page SEO Techniques:
On-page optimization is a major SEO technique that includes actions that are done on the website. Whatever you do on the website to increase its search engine relevancy and friendliness known as on-page SEO techniques or on-page optimization and this is the first step towards your SEO success. If your site is not having proper on-page elements in position, then you might lose out on potential organic traffic and drop-down search engine ranking. So make sure that all the basic on-page SEO techniques & activities are performed in the proper way. As well as if your on-site SEO techniques are perfect, then you are on half your way to achieving your goals.
On-page optimization for your websites is often ignored and is also the easiest way to rank for keywords in search engines completely free. These are the top factors that you should be considering when writing content and creating an optimized design for all of your websites. Do not feel the need to check off all of these factors but be sure that you take them into consideration. Do not ever sacrifice readability for the sake of optimization because it will affect the visitor’s experience and that is what issues in the end. Proper on-page SEO will get you ranking for very low competition keywords without the assistance of any off-page work. Here are some major on-page elements which would play an important role and you should take care.
This Image Taken from backlinko.com
1) Title Tag
The title tag is an HTML element that is visible on the webpage as a tab. Also, it displays on the search engine result page with a clickable headline. A title tag is the most important part of on-page SEO. If you did not properly optimize the title tag, you may kick out of search engine ranking. Try to write a unique and descriptive title with targeted keywords which are looking natural. You should create a unique title for every single page but not more than 57 characters. Although Google increases title length between 50 to 60 characters.
Here are some important recommendations for optimization title tag:
- Keep your eyes on your title character and length:
Don’t try to write the too-long title, if you do that search engines may cut it off by adding an ellipsis (“…..”) and hide important words. As we previously said you should write your title within 50-60 characters. It is difficult to say the exact limit and is based on a 512-pixel container. Some characters frequently need more space like uppercase “W” and “A” is larger than a lowercase “i” or “l” or “t”. For example, take a look below:
The first title example shows a full 60 characters where the second title shows 58 characters. You can use actual pixel through “to the web“. If you want to count to title character you can use this tool “nightbird web solutions“.
- Must have to write the title in the H1 tag
- Try to avoid all caps in the title. For Example
WHAT IS SEO AND HOW TO DEALS WITH ON-PAGE AND OFF-PAGE OPTIMIZATION
- Don’t try to keyword stuffy in the title. For example
Girl Watch, Men’s Watch, Best Watch, Cheap Watch => Girls and Mens Best Cheap Watch => Best Cheap Watch for Girls and Men’s
- Write a unique title on every single pages and post
- Write focused keyword first
“What is SEO“ and how to deal with on-page and off-page SEO techniques?
- Keep Emotional and Powerful Word to increase CTR such as shocked, best, increase, secrete
- Keep number into your title like 3, 9, 27, 10
- Try to use “how to” world to get more CTR
- Try to keep the current year in the title
Here are some powerful tools to build an attractive title:
2) Meta Description:
Meta description also an HTML tag. Provide interesting Meta descriptions of your content! This will not only help your rankings in search engines but will additionally help increase the click-through rate from the search engine results pages. As well as you have to keep the focus on the relevant keyword in the Meta description and it is not more than 155-160 characters. So, keep ensuring all descriptions are unique and informative. If you do not optimize your Meta description or Google will not like it, they will generate automatically with your relevant page.
Here are some important recommendations for optimization meta tag:
- Meta description HTML code:
<meta name=”description” content=”write your meta description here within 155 character which is attractive and user-friendly.”/>
- You should write meta description within 155 characters.
- Write actionable meta description
- Keep targeted keywords
- Try to include a call to action. For example:
Are you going to buy SEO packages that are the cheapest and effective for search engine ranking? Here is a special offer for you.
- Write the meta description related to your content.
- You have to write a unique and user-friendly meta description.
3) Image ALT tags:
The image alt tags should be present in the proper way and if these elements are missing then your site would be at risk of losing out on major search engine ranking. When you upload the image search engine did not understand what the about of this image. But when you write alt tag then search engine know about the image. For this reason, image alt tags are most important for SEO. Also, keep your targeted keywords into the alt tag.
4) Optimized URLs for SEO friendly:
Don’t use URLs that look like this:
website.com?p=123 (as an example). We are trying to find URLs that look like this: https://www.ranktrends.com/guest-posting-site/. This is easier for your visitors to read and will help search engines identify what your content is really about
5) Content on pages:
The text on your web page should authoritatively speak about your service, product, or anything that is relevant to your page. The text should be error-totally free, easy to read, informative, and educational. Add lots of content – as much as possible wherever you can. Google and search engines love long content and it gives them more to work with. You can think of it this way: the more content you have on your page, the more keywords Google (and others) can link your content with. Simply put you will show up for more long-tail searches.
6) Write Subheading in H2 Tag:
You have to write a minimum of one subheading in the H2 tag with the targeted keyword. for example:
7) Unique Content / No Duplicate Content
Make an effort to customize whatever platform you are using as much as possible whether it is WordPress, Joomla, or any of the other many standard frameworks. You can usually get away with just customizing the theme that you are using with the platform. It is a lot of work to create unique content but it is absolutely worth it in the long term.
Don’t copy and paste from other sources of the product or service. It’s easy to do but will not give you good results. I already mentioned this but I cannot point out it sufficient. Duplicate content is quickly figured out and penalized leading to quick-term results that won’t endure the test of time. Duplicate content “can” rank but it is not a good strategy because it doesn’t tend to last long. This is speculation based on a number of case studies that I have performed and observed.
8) Keep Targeted Keyword in first 100 Words:
Your Targeted keyword will be must appear in the first 100 words of the blog post.
9) The number of web pages on your website:
The number of web pages on your website plays an important role in your on-page optimization success. The more amount of web pages you have the better for users to optimize for a wider range of keywords.
10) Keyword Stuffy:
The density of related keywords on your web pages is most important. The number of keywords that you finalize for optimization should be chosen wisely so that as per the structure of your website. The related keywords should also be present on your web pages. The keyword should not make up more than 1% of your content. Also, make sure to use your keyword naturally.
11) Use Long Tail Keyword:
Long-tail keywords, whether they happen to be related to any business, are typically a 3 to 5-word keyword phrase, although they can be a long and highly specific search term. These phrases can be relatively broad or extremely narrow, as online users look for relevant content when searching for information, products, and services. Google and Bing search bots index website information including Meta as well as on-page content, and when users enter keyword phrases, the search engines consequently display their search results allowing users to navigate to the relevant pages (SERP). Search engines offer both organic and paid results, allowing customers to pick those responses they consider most germane to their query.
12) Proper Internal Linking:
There should be links on your web pages to other pages of your site, which is generally known as Internal linking. It will give a major boost to your on-page SEO activities. Put related content on posts and pages. These include recommended products, popular content, etc. This will not only help share the “link juice” around all of your current pages but it will keep the visitor engaged. Offering related and popular content on your website has been proven in many case studies to increase the number of page views per visitor.
13) Outbound Links:
The links on your website pages to various other websites are also a healthy way and make sure that the links are to the websites which are in any way relevant to your services or products. Make sure that you use the no follow tag wisely so that you don’t encounter too much link juice flow to external sources.
14) Website Structures:
The website structures should be clean and very much user-friendly. The website structures should always follow the major search engine standards so that the search engine spiders can easily crawl through your website. Sometimes the poor website structure may boost your search engine ranking.
15) WordPress Theme:
If you build a WordPress website then you should make sure your theme responsive and mobile-friendly. Try to Avoid an unoptimized and heavyweight theme. You can download the monthly free WordPress theme which is given by ThemeForest. You can get responsive, mobile-friendly, and optimize themes from the below sites.
16) Robots.txt File:
If there are many unwanted files or folders on your website, your content gets too much diluted and as a result may fall out considerably in search engine rankings. In this case, a Robots.txt can play a major role by blocking unwanted files and folders and thereby increasing the content concentration level of the website. To know what is robots.txt and how to control it is read this article.
17) The HTML code of your web pages:
The HTML code of your website pages should also be clean and search engine friendly. Better avoiding any heavy scripts or any type of codes that may create problems for the search engines to crawl the page.
18) 404 Pages:
Keep 404 page. 404 implies that a specific URL has not been found. It is the default status code that the server will send at whatever point you attempt to open a URL that doesn’t exist. Or on the other hand, does not exist any longer.
What occurs if Google hits 404? Along these lines, the crawler will endeavor to ask for this URL and the server will state – OK, this is a 404, the URL doesn’t exist. That implies they can’t process it any further. It will be noted in the huge Google URL database. Furthermore, that is it for the present.
19) Use Rich Snippets:
Learn more about implementing them wherever you can. The coding aspect of these is out of the scope of this article but there are numerous courses online that you can look at. If you still haven’t found a theme yet, try to find one that supports these by default. Google is considering these factors heavier all of the time. Rich snippets include (but are not): To know how to integrate rich snippets go to Google rich snippets article.
20) Get people to leave comments:
If you have a comment section on your posts or website make sure to get people to leave comments. This will add to the content on your page and will have you showing up for even more search terms. Provocative content really helps generate conversation. You can even start it yourself by posting the first comment.
21) Try to improve website performance:
Website speed and page speed take a vital part in search engine ranking and good user experience. Make sure your website should not take time more than 3 seconds to open. If you want to know more about page speed and site speed, read the site speed and page speed part of how to improve google ranking article.
22) Create sitemaps for the website:
Sitemaps (usually in XML format) help search engines spider your website. You can submit your sitemap to Google through Webmaster Tools – sign up if you haven’t already it takes 5 minutes. There are lots of plugins that will automatically generate a sitemap for you any time you update your content. For example, WordPress has a great free plugin called “Yoast SEO Plugin” that will make this process automatic. Be sure to include pictures and videos in the sitemap. Build and submit a sitemap with go to this link.
23) Put items and/or categories on the homepage.
This helps share authority with product or service pages and drips down the authority of your homepage to your other pages. This specific example simply applies to e-commerce websites but you should be linking to your other pages from your homepage it doesn’t matter what type of website you are creating.
24) Generate RSS Feeds:
RSS feed will help to increase blog traffic and involving the user with the blog or post.
25) Make sure your site and page mobile-friendly.
You have written high-quality content which has a lot of information. But it did not take any value to rank your content if your site is not mobile-friendly. So make sure your site and page mobile-friendly.
26) Optimize your image:
Try to use search engine-friendly and user-friendly images. You have to just keep at least one targeted keyword into your image file name.
27) Keep a social share button:
Try to keep a social sharing button on your blog page or your website. It will help to share your post through a blog or site visitor.
Off-page SEO Techniques:
What is Off-Page SEO? Off-page SEO refers to work which is outside of your website for search engine ranking such as link building, promotion, press release, content sharing, image sharing, social media activity, video marketing, and more. off-page SEO techniques are most important for Google or search engine ranking. Usually, backlinks building is the main job of off-page optimization.
What are Backlinks?
Backlinks are links to a given website placed in various locations throughout the internet. Strategically placed backlinks help the consumer find the information or products they need. Because of this factor, backlinks are valuable and also play quite a role in the online business world. In today’s ever-evolving technologically driven business world, a company basically doesn’t exist without a legitimate and stable online presence. The modern consumer is incredibly dependent on the world-wide-web. Increasing online exposure can be extremely profitable to businesses offering goods and services of all kinds.
So what are backlinks and how do they fit into all of this? Using Backlinks for SEO what are backlinks in the eyes of popular search engines? Google properties a closely calculated algorithm that is used to estimate the value of a website. When referring to a search query, this value is judged by its high quality and relevance.
The concept is rather simple. Google’s goal is obviously to provide web users with the most appropriate search results. This is where the algorithm measures approximately the dish. When calculating the relevance and important value of a website as compared to a given search query, Google takes a close look at a number of contributing factors. Among these factors is our new buddy backlinks. Not only does Google analyze the number of backlinks a page has, but they also take the quality of backlinks into consideration.
Important of Quality Backlinks:
Quantity and quality make a difference in backlinks hosted on high PR (Page rank) websites, like YouTube, Reddit, Myspace, Quora, or highly populated social bookmarking sites, business directory sites, forum posting sites and guest posting sites, are very high in the quality department. Google recognizes these websites, as well as other highly trafficked web forums, as authority websites. Because of this, these specific backlinks are worth more than the average. Keep in mind that this is not to say that some backlinks are worthless. In general, the more backlinks a website has, the more traffic it receives and, therefore, it is increasingly relevant. Using Tools to Generate Backlinks Accumulating high quantity and high-quality backlinks can be difficult for a new website or blog.
In many cases, internet marketers use article promotion tools to create backlinks. This is basically the process of off-page search engine optimization. These tools can be used to publish content with backlinks on thousands of websites. While these tools can save you several hours of time and headaches, it is important to use them properly.
When promoting a new website or blog, it is important that you don’t fly Google right away with thousands of backlinks. Doing so lifts a red flag and decreases your page’s legitimacy in the eyes of Google. Because of this, it is important that you do what is called dripping. This basically places your backlinking on a schedule that appears natural and not automated. Successfully doing so will undoubtedly result in organic website traffic and improve your search engine ranking. If you are looking to make money online, learning how to create backlinks is essential. What are backlinks going to necessarily mean to your business?
Backlinking Strategies That Can Help the Company to achieve Top SEO Rankings:
You can no longer expect companies to link up to your website even if you have great content and the right best keywords. Website owners with authority and high PR understand the importance of backlinking. The benefits produced by backlinking are definite. However, some of the site owners follow the SEO backlink strategy as the sole technique, in the process neglecting the content and relevance of the terms they seek to be ranked. It is important to seek the SEO backlink technique that provides effective use of time and resources.
Types of Backlinks:
There have two types of backlinks.
1. Inbound Backlinks and
2. Outbound Backlinks.
Outbound backlinks begin from your site and lead to an outer website. While inbound backlinks come from an outer site to yours. You can know more about backlinks through what is backlinks in SEO and how to create different types of backlinks articles. Some of the backlinking methods that can help the company to achieve top SEO rankings include:
1) Create high-quality content:
It is important to write high-quality content that has the capacity of driving natural links to the business’s website. An article that has been properly written will often attract more links. Some of the most effective articles are those which help to educate the audience about problems that they are trying to solve or solutions they are looking for.
2) Utilizing Blog Post:
Utilizing a blog on the business’s website provides an effective way of developing internal backlinks leading to the web pages you try to rank highly in the organic search engines. Therefore, it is important to consider quality articles in the blog every week. In addition to building internal links, the blog helps to keep the business’s website fresh. This helps to rank the website highly in the preferred search engine. It helps to increase the size of the site as well as the Page Rank controlled by your website.
3) Try guest Posting:
You may consider getting in touch with blogs within your industry and express your desire to write up a guest blog. Depending on the blog you chose to write for, the business’s website is likely to generate massive exposure by simply appearing on their blogs. You may also consider linking back to the business’s website in the article’s body. Alternatively, you may consider featuring a short bio that you can consider placing a link. You can discover 100+ high DA guest posting sites with this link.
4) Submit the business’s site to the website directories:
Although bulk submissions to directories are not always effective, the opportunity to get the business’s site listed too high authority directories helps with SEO rankings. Therefore, it is important to find business directories in your industry as well as your country- and get listed. It is equally important to consider paid directories like Yahoo Directories to get listed. You may consider submitting your site to the directories your competitors are listed in.
5) Forum Posting and commenting:
Forum posting is one of the best technics for improving the number of traffic that discover your website. Try to find do-follow forum posting sites that are relevant to your niche. The more high authority do-follow forum backlinks that you build through the forum sites which redirect back to your blog, the higher the chance of an opportunity that you have for more targeted traffic coming into your blog. As a result, your business website increases search engine ranking dramatically. Read our forum posting article and find a high authority do-follow forum posting sites list.
6) Social Bookmarking:
Social bookmarking sites are the best way to make viral your blog or business website. If you share your content on a social bookmarking site, then your targeted traffic, leads, and sales increase dramatically. As well as you will get high authority backlinks. If you want to know more about social bookmarking sites, read our social bookmarking article and improve your skill.
7) Local Citation Sites:
Local citation sites take a vital part when it talking about local ranking. So, increase your listing on local citation sites as many as you can. Go to this link to discover new and high DA 150+ local citations sites list.
8) Web 2.0 Sites:
Try to build web 2.0 sites for link buildings. It is the most powerful to create high authority contextual backlinks. To know about web 2.0 sites come to our article.
9) Business Directory Listing:
Business directory listing is another important method to improve web presence at your local area. The more submit your business to business listing sites the more change to increase Local search engine ranking.
10) Relevant Blog Comments:
Try to find some blog which is relevant to your niche and leave your comment. In this way, you will get targeted traffic and high authority backlinks. But don’t try to do spam.
11) Blog Outreach:
Blogger outreach is one type of link-building method to get trusted and high authority backlinks. Find some bloggers within your industry and try to reach out to them. Keep in mind before sending your pitch:
Show value: Send your pitch and make understood them how your content is valuable.
Do Outreach: Cold messaging potential contacts without any personal connection will have your email end up in the junk folder. Make a point to interface with your potential contact on a personal level after you’ve inquired about their brand, blog, or site.
Show your best work: This one ought to be an easy decision. You just have one impression to make—don’t waste your scoop by sending mediocre content.
12) Link exchange:
According to the Google link exchange method strictly prohibited. But if you exchange the links as guest posting which is looking natural, then you can build links once each other with your industries. Of course, you have to keep away from that site who want exchange link unethically. For example, some website owner tells you to submit your website link at their website with the condition you have to do create a link into your site. Keep away from that site owner and don’t try to practice this unethical method.
Also, you can build various different kinds of backlinks to go with this link.
If you still did not understand what is SEO and how to improve google ranking, contact us, we will try our best to help you.
If you have any questions or comments please reach out to me by visiting and using the contact form. I am always happy to offer a helping hand.