Integrating SEO and Social Media Marketing Strategy:
How to integrate SEO and Social Media Marketing Strategy? Search engines are constantly trying to increase the search relevancy experience for users and are updating their algorithms more frequently. With search engines becoming stringent about link building policies and content usage, website owners now need to cautiously plan their SEO and digital marketing strategies.
The Twitter, Facebook, Pinterest, Instagram, and Linkedin revolution has forced search engines to give additional credit to social media activities. SEO and social media are made for each other pair. By integrating SEO with social media, companies can definitely achieve their digital marketing goals. Here are some major factors you should consider while integrating SEO and social media marketing:
1) Picking The Right Keywords:
Pick keywords people would normally search on social networks. Do not make a huge list of target keywords. More than 80% of the social network users engage through their Smartphone’s and don’t like to type much while searching. Get insights from Google analytics about which keywords are mostly used by your visitors to search for you.
2) Creating Social Presence:
Create your company profile on all major social networking platforms. It is not important to cover all the social networks. Focus on those which are more relevant to your industry and can be easily managed. Customize your fan pages with clear call-to-action. Creating profiles on social networks is not just enough. You need to actively engage with your user community with content that adds value and helps you in reaching prospects.
3) Content Marketing Approach:
Create optimized content which can be easily shared through social channels and can result in increased visitors to your website. Content should be compelling and include target keywords within. Blogs, videos, articles, whitepapers, recorded events links are some of the most effective content for social marketing. Your updates and posts should be optimized with #hash tags on target keywords.
4) Website Optimization for Social Media Marketing:
Link your website and corporate blogs to all major social profiles. Also, give your visitors options to share your web pages and blog posts easily.
5) Setting Targets for Social Engagement and Conversions:
Setting targets for new followers, replies/comments, favors/likes, inquiries, leads, and sales can help you measure the ROI from social activities. Social media activities take a lot of time, efforts and resources. Try integrating these targets with SEO and sales targets and ultimately with business goals.
6) Also, Consider the Following Step:
- Keep social media profile badge into your website home page:
- Keep social media sharing button to your blog post
- Add link each and every social profile once each other
- Write a unique and authoritative description of your company or brand at your social media profile and fan page
- Use a high-quality cover image and attractive company logo
- Optimize your social media address similar to your website address
- Use business email to your social media contact form
- Use the same phone number both social media and your business website
- Try to share your website post each and every day
What all steps did your company take to streamline digital marketing strategy? I look forward to hearing from you all. Cheers!
If you are unable to optimize SEO and social media marketing strategy, hire an SEO expert or SEO service company. You can hire Rank Trends who provide the cheapest SEO packages for search engine top ranking.
Build a Social Media Marketing Strategy That Works:
The advantages of using social media are really overwhelming. Social media has found a place in almost every company’s online marketing mix. A report on Responses says that an exterminator company in California converted 25% of their online followers to sales leads. But we cannot say that all who put efforts in SM were able to achieve what they wanted to.
So, How do We do it? If you ask me, I would say that it is just one aspect that affects your performance but many. Look at some of the important factors that can help you be successful in your online marketing campaign.
1) Analyze the Need:
Have a clearly defined goal that you need to achieve through SM and formulate a strategy based on the same. Never do it just because others do it. Observe and learn how other businesses utilize it and then you will get enough ideas on how you can reap fruits from it in your area of operation.
2) Formulating a Plan:
Once you have decided on what you need to achieve from social media, the next step will be to make plans to get it done. Planning is a prerequisite for the success of any task you carry out. Start off with setting up short term goals that will help you climb up the ladder to achieve the ultimate goal.
3) Implementation of the Plan:
Once you have your online marketing strategy ready with you, the next step is to implement it as soon as possible. Any strategy can prove wrong, if not executed timely and well.
4) Assessment of the Strategy:
It is really important to see if your strategy is working the way you have expected. See if there is any positive feedback that you were able to get because of the strategy. Also, see if the short term goals are being achieved.
5) Change if Necessary:
Change is a natural phenomenon and the behavior of social media to changes. Always be vigilant to such changes and be prepared to upgrade or refine your social media marketing strategies according to the changes that happen to SM platforms.
Social media is an aspect that has been tuned into the day to day activities of any individual. Siia reports that 74% have benefited from social media by executing the right marketing strategies last year. Right, and meticulous online marketing strategies will help you get followers who are loyal to your brand. For this reason, you should properly integrate SEO and social media marketing strategy.
Social Media Marketing Across the Globe:
With technology being as advanced as it is nowadays, it is very easy to reach your target audience members, no matter where they are. You most likely find it very easy to reach anyone you wish to reach no matter which country they inhabit. There is a good likelihood that you are connected to one or more of the most popular social media channels. If you happen to be connected on Facebook, you will find that Facebook has connections around the world. Not only are people connected internationally but they are extremely active and their activities are consistent.
It is important, however, to choose the most appropriate social network for you and your business. That may be Facebook or it might be another social media channel. If you are interested in improving your international following through social media marketing, increasing your brand awareness, and really creating and nurturing relationships all over the world, you will have to do your homework regarding the cultures of the people you are attempting to reach and many other differences that will become apparent very quickly.
1) Consider for International Audience:
One of the considerations that you need to keep in mind when it comes to reaching international audiences is the language difference. Although English is, in many ways, the universal language, there are still many people who don’t speak, read, and write in English and if you wish to connect with those people, you are going to have to find a way around it.
In other words, you will have to accommodate those people rather than expecting them to accommodate you. Additionally, there will be other cultural differences of which you need to be aware. Social media has a great deal of international diversity. It is extremely important to take into consideration the idea that there are many different influencers and people who are looking to be influenced around the world. They are as important as you are in this context.
Before you decide to connect with people on an international level, you should research where the largest number of people reside and start to build a following with those people. You have the potential to build a wonderful international network, which will add a new dimension to your professional experience and that is the way to go about it.
2) How to Decide on Which International Audience You Wish to Target:
Before you first go after the particular target audience in a foreign country, you need to come up with exactly which country or countries you wish to target and there are a few decisions that you need to make before that happens.
Which country? This is your first question. If you are thinking about a particular country, you need to establish if that particular country will fulfill your needs. A great place to start is with the Chamber of Commerce (your local one is probably fine). International social media studies exist and they should be able to answer many of your questions, including telling you if your particular social media marketing is appropriate for that particular country.
Of course, if you find that a small number of people in a particular country are engaged on social media channels, it most likely will not be a good choice for you. Your preliminary research is critical to your success.
3) Which Social Networks?
From the perspective of the general concept, the same rule should apply to foreign countries as the United States. You need to choose the social network based on your particular business and your offerings. If your offerings are not of interest to your target audience (in any country around the world), you won’t accomplish anything.
You may want to consider graphic social networks for foreign audiences. They are gaining wider appeal around the world and people can relate to graphics.
4) Which Content Should You Share?
Again, whichever content you normally share should be shared with your foreign audience. It is about topics more than anything else. Your content should be valuable, exciting, compelling, and appropriate for your audience, no matter where they are. Your ultimate goal (as always) is to get them to eventually buy what you are selling.
However, you initially have the same obligation as always–to solve their problems and to teach them something of value.
Engaging Social Media Marketing in Boosting Businesses on the Internet:
Any web business site that is set up for success must consider employing a wide range of technology tools and resources available today to boost its web presence. It is difficult for any company to survive in a highly competitive market much less to be a market leader in its respective industry. A lot of effort and investment is required to plough into the right Internet marketing tools such as social media marketing.
1) Boosting Web Presence:
One of the impactful ways to boost the business’s presence on the Internet is through the use of social media marketing. With more consumers surfing the web every day for longer periods of times, it is crucial to divert their attention to the desired business site that offers a host of products and services.
The traditional mass media advertising is very costly. This is very cheap free if executed personally with the right tools and knowledge. Businesses can be improved with the brand name being well known on the Internet through social media sites such as Twitter and Facebook which are visited by millions of web consumers every day.
It is crucial to market the company’s website online to take the business up another level that would capture web consumers’ attention. New customers can only be added if there is a greater awareness of the web business site that showcases its offerings of fantastic products and services.
2) Social Media Accounts:
Marketing the web business site on the Internet requires a social media account at all major websites. More than one account is desired to target the numerous popular social sites on the Internet. These accounts function to connect with more customers in a shorter time frame that can help boost the web presence of the business site and company brand.
With more followers on the web business’s social media accounts, there would be more opportunities to relate targeted marketing messages to these consumers in exercising their purchasing power on the company’s products and services.
Incentives are usually applied to encourage more followers and to keep them loyal to the business site. A free sample or discount on a particular product or service would be enticing to many followers of these accounts to enjoy more sales. It is easier to market to an available group of consumers than to knock blindly on doors in marketing the company’s products and services.
Hence, it is easier to build better relationships with these social media account followers through Facebook and Twitter.
Although each country and each person has different rules, humans are basically all the same and each person needs you to connect with them on a human, emotional level. That is the only way that you will be able to start to develop a relationship together and that is a language that you have in common. More and more business people are reaching out to international audiences and it is bringing their businesses to a whole new level. It is worth considering for your business. You may find it challenging, in the beginning, to successfully reach foreign audiences but you will find that it is well worth the effort.