SEO Price - How Much Does SEO Cost?
On top of that, SEO leads convert at an average of 1000% higher than traditional outbound leads. So if you want to grow your business without overspending this is for you. By the end of this section, you will know exactly what SEO costs, and you will know exactly how much SEO price to pay to get the #1 rank on the search engine’s result page.
Now one of the most common questions we are asked here at Rank Trends is – “How much should I pay for SEO?” but before we get to a dollar amount let’s start with the basics.
SEO or ‘search engine optimization is the process of increasing your rankings on major search engines just like Google. With increased rankings comes more visibility, more website traffic, and more clicks. And with more clicks comes more leads and more sales.
It’s time to put a dollar figure on SEO so let’s talk about SEO price. When it comes to SEO pricing there are 4 common structures that you need to know about.
#1 – Hourly SEO. The average rate of an hourly SEO professional is between $80 to $200 but here is the thing, SEO takes time to see results. So while hourly SEO may sound appealing the cost can quickly add up, ballooning to hundreds even thousands more than you budgeted every single month.
#2 – Monthly SEO. The average cost for monthly SEO is between $850 to $3000. This is the most popular SEO pricing model when it comes to SEO. This way your SEO agency isn’t limited by time and can focus on getting your results and ROI. Best of all there’s accountability. Your SEO agency can’t say they didn’t have enough time to deliver the results they promised so, you are always in control.
#3 – Fixed SEO price. The average cost of fixed SEO price between $2500 to $5000
#4 – Pay for performance SEO. Now, this SEO pricing structure relies on a dynamic pricing model that means you pay more for the rankings you get. While this may sound appealing, it’s too easy to manipulate. Agencies can rank you number one for keywords that no one is searching for and charge you thousands. Think of its this way, what value is ranking number one if no one is searching for your business.
Imagine this… you find an unbelievable deal on SEO for just $400 a month. Sensing a bargain you sign up on the spot and wait for your rankings to improve. And then you wait and you wait and you wait. Nothing changes because low SEO prices can not deliver results.
Top 10 SEO Red Flags:
Here are 10 SEO red flags to watch out for. If your SEO agency does any of the following it’s time to start running.
- They don’t rank their own business for any keywords.
- They don’t provide monthly reports.
- They are not interested in contacting you.
- They can’t provide case studies for previous work they have done.
- They haven’t worked in your niche before.
- Promotes link quantity over quality.
- Buy backlinks.
- Quotes you the lowest price.
- they can’t show a proven ranking system.
- Or, they have terrible reviews.
But as a business owner, you need to be sure that SEO will deliver ROI and put money back in your pocket. So let’s jump right into the numbers. There are over 3.5 billion searches on Google every single day. That’s a lot of interest in products and services just like yours. In fact, you have probably searched for a local business too. To show you just how valuable it is to appear on Google let’s go over a couple of important stats.
First off, 46% of all Google searches are for local businesses just like yours. And that number one spot on Google, they receive over 31% of all clicks. When we take the top 10 results on Google that’s 91.5% of all clicks. And the second page of Google… well here’s the bad news – 75% of people never go there. So if your business is on page number two, I’m sorry, but you are invisible.
So now you know how important it is to be on Google and get more calls, clicks, and customers, let’s find out how much you have to pay to get to that valuable number one page. Which means the next question we have to answer is “Why can’t I pay for cheap SEO and get results that way instead?’
Good SEO and Bad SEO:
When it comes to SEO there are two types – Good SEO and Bad SEO learning the difference between them can save you thousands of dollars.
So let’s figure it out right now. This is Googe SEO. Good SEO puts you on the first page of Google. It increases your organic traffic, your clicks, and your conversions. Good SEO costs at least $850 a month. But keep in mind the more you pay the quick and you can expect to see results. Also, according to a recent study the average hourly range of an SEO expert is somewhere between $80 and $200.
And this is Bad SEO. Bad SEO uses black hat tactics and spammy principles to help you ran for keywords no one is searching for. Black hat SEO can have you penalized, removed from Google, and destroy your reputation. If your agency is charging less than $850 a month there’s a chance they’re using black hat strategies to try and get you results.
How Much Do You Have To Pay for SEO?
There are 4 factors that you need to take into account to find out how much to pay for SEO.
#1 – the number of keywords you wish to rank for.
#2 – your current rankings for those keywords.
#3 – The level of competition for those keywords. And
#4 – the amount of work required to move you from where you are to where you need to go.
Now it is tough to know exactly how much you should spend on SEO without knowing everything about your business, but an introductory offer of around $850 a month is a great place to start. Don’t think you have to start spending two, three, four thousand a month to see results. Start small and scale up if it works for you.
At the same time, anything around $500 a month is likely to do you more harm than good. Remember, SEO is an investment, not a cost. Don’t fall into the common SEO traps the majority of business owners do. Do your research before you spend a cent and that means asking for case studies, checking reviews, and finding out your expected ROI.
A little homework now can save you thousands down the line. So, there you have it – everything you need to know about the SEO price. And if you are still looking for more information we have a free consultancy service for business owners just like you. Just click the link in the book now button to get an appointment with our expert.