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Search Engine Optimization

search engine optimization or seo

What is Search Engine Optimization (SEO):

What is SEO and how it works? Search engine optimization (SEO) is one kind of marketing strategy for getting organic traffics, leads and sales. Also, it typically alludes to a procedure that includes website optimization and causes it to show up on the first pages of the web search so as to make it easy to catch. As well as this procedure includes making a content that is simple and easy to discover by the customer and customer can undoubtedly get to the data without surfing a lot on the web search. This content is promptly accessible.

For the process of search engine optimization, it is important to know about the few things that involve a number of steps to create a search engine friendly website.

Type of Search Engine Optimization (SEO):

There have two types of search engine optimization (SEO):

  1. On-site SEO
  2. Off-site SEO

What is On-site  SEO?

On-site search engine optimization refers to every single page and content optimization inside your website in order to improve PageRank at Google and other search engines and increase more organic traffic.

What is Off-site SEO?

Off-site SEO refers to works which are outside of a business or blog website for search engine top ranking such as backlinks, video promotion, social media profile optimization, press release, social media marketing, content sharing, forum marketing, image sharing, guest posting and more.

Moreover, you will get more information about what is SEO and how it works and how to optimize on-page and off-page with this link.


If you are ready to post something or creating content on the internet then it is very important to proper keyword research. Each and everything you will do will be considered by Google and it will give you the results. So initially check out the keywords that are mostly searched on the internet. You can easily find out the lists of all these keywords.


Another phase is to create content that is rich in these keywords. Keep that thing in mind that the title, initial paragraph and the last part of the content should contain these keywords. It will grab more attention of the readers and will also make it search engine friendly.

Write Informative Content:

Try to make the content informative. Try to add some new information. Put maximum effort to get the best results. It has also been observed that Google and other search engines give preference to the content that is lengthy. Usually, it is good to keep the length of the content more than 500 words but it will be good if you will create the content containing up to 2000 words. There are more chances for such content to get the higher rankings on the search engines.


The next step is the optimization of the content that you have created. For that reason, there are multiple tools like WordPress that will allow you to get the free plug-in. It is very important to keep an eye on the content of your blog or website. Try to avoid long paragraphs and unnecessary sentences. Try to make the content user-friendly and instructive. Once you have done with it, now the next step is to show your content to the public by promoting it.

Link Building:

You can simply share it on social media or link back your content by commenting on blog posts and forum posting site. Also, you can lin back your website by writing content on guest posting site as well as write blogs on web 2.0 sites. When you will adopt a proper methodology of SEO and will avoid the things to do chaotically then the results will be exceptional.

Read this article if you want to know more about what is backlinks.