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Search Engine Optimization

search engine optimization or seo

What is Search Engine Optimization (SEO):

What is SEO and how it works? Search engine optimization (SEO) is one kind of marketing strategy for getting organic traffics, leads and sales. Also, it typically alludes to a procedure that includes website optimization and causes it to show up on the first pages of the web search so as to make it easy to catch. As well as this procedure includes making content that is simple and easy to discover by the customer and customers can undoubtedly get to the data without surfing a lot on the web search. This content is promptly accessible.

For the process of search engine optimization, it is important to know about the few things that involve a number of steps to create a search engine friendly website.

Type of Search Engine Optimization (SEO):

There have two types of search engine optimization (SEO):

  1. On-site SEO
  2. Off-site SEO

What is On-site  SEO?

On-site search engine optimization refers to every single page and content optimization inside your website in order to improve PageRank at Google and other search engines and increase more organic traffic.

What is Off-site SEO?

Off-site SEO refers to works that are outside of a business or blog website for search engine top ranking such as backlinks, video promotion, social media profile optimization, press release, social media marketing, content sharing, forum marketing, image sharing, guest posting and more.

Moreover, you will get more information about what is SEO and how it works and how to optimize on-page and off-page with this link.


If you are ready to post something or creating content on the internet then it is very important to proper keyword research. Each and everything you will do will be considered by Google and it will give you the results. So initially check out the keywords that are mostly searched on the internet. You can easily find out the lists of all these keywords.


Another phase is to create content that is rich in these keywords. Keep that thing in mind that the title, initial paragraph and the last part of the content should contain these keywords. It will grab more attention from the readers and will also make it search engine friendly.

Write Informative Content:

Try to make the content informative. Try to add some new information. Put maximum effort to get the best results. It has also been observed that Google and other search engines give preference to the content that is lengthy. Usually, it is good to keep the length of the content more than 500 words but it will be good if you will create the content containing up to 2000 words. There are more chances for such content to get higher rankings on the search engines.


The next step is the optimization of the content that you have created. For that reason, there are multiple tools like WordPress that will allow you to get the free plug-in. It is very important to keep an eye on the content of your blog or website. Try to avoid long paragraphs and unnecessary sentences. Try to make the content user-friendly and instructive. Once you have done with it, now the next step is to show your content to the public by promoting it.

Link Building:

You can simply share it on social media or link back your content by commenting on blog posts and forum posting sites. Also, you can lin back your website by writing content on the guest posting site as well as write blogs on web 2.0 sites. When you will adopt a proper methodology of SEO and will avoid the things to do chaotically then the results will be exceptional.

Read this article if you want to know more about what is backlinks.

Search Engine Optimisation – What Google Wants:

Company or any site with an internet presence, whether big or small, needs to know about exactly what Google needs. In search engine optimisation that is contemporary, it’s not possible to ignore your organization positions can be affected by the world’s biggest search engine. In the last several decades, with the launch of upgrades, marketers are guilty of focusing on the aspects of Google but it’s a crucial to focus on the positives and to change that mindset.

Google, as well as your potential visitor or customer, wants high-quality content that ensures a high-quality experience that in turn leads to a direct call to action, a sale or the beginning of an online business relationship.

Content must be relevant to the main topic of your website, be user-friendly and have the potential to become authority content that others will remember, approve and share with others on the increasing number of social media mediums and channels. Users want to reach results quickly and be given distinct and honest search results that can give answers and information with confidence and competence.

Upholding these fundamental requirements on your website will allow Google to recognize your website and rank it accordingly in the search engine results pages. Content needs to be original and factually robust and correct to enable users to be satisfied with the information they receive. Google is a business entity that are ultimately concerned with being successful and profitable and by following good and ethical business practices this is what they strive to achieve. They are very successful at this because Google does not want to alienate customers with poor quality or insult their customers by not offering top quality goods and services. This approach applies to the individual user or website owner as much as it applies to a multi-national company.

Whether you are promoting affiliate products, software, and tools or consulting services through your website quality is the key to selling successfully. This approach needs to be instilled into the most basic level of your search engine optimization, ideally from the very inception of your business or promotional website. Giving Google what they want at the most basic level will help your website and business to strive. Honesty and integrity will also go a long way to ensuring that Google recognizes the importance and potential authority of your site and help it to rank accordingly for your business area or niche.